You’ve probably heard the phrase “first impressions matter” before. But how many times have you actually considered what it means for your company? The fact is, first impressions are extremely important.
Whether you’re meeting someone for the first time or trying to sell them something, how they perceive you will make all the difference in how well your interaction goes.
This concept applies equally well to websites — and when it comes to your business’s online presence (which is all about selling), you want everything from design and functionality to be top-notch.
It’s the first thing potential customers see.
Your website is the first thing potential customers see when they’re looking for a product or service like yours. It’s where they’ll go to find out more about you and what you do, so it’s important that your site reflects the values of your business. What do you want them to think about your company?
If they’re looking at an outdated design that hasn’t been updated since 2012, they may think that either:
- You aren’t interested in staying current with trends; or
- Your business doesn’t have much money – which means that if they hire you, their own bottom line could suffer as well.
It’s your brand’s first impression.
Your website is your brand’s first impression. It’s the first thing potential customers see, and it can make or break their opinion of you. A poor design can make you seem unprofessional, outdated, and even untrustworthy.
A well-designed site conveys professionalism, confidence, and trustworthiness – all essential qualities in any customer-facing business.
In fact, research shows that consumers prefer websites that are easy to navigate (80%), visually appealing (78%), and simple to understand (72%). If your site doesn’t meet these criteria then there’s no way it’ll convert visitors into paying customers!
Your website design projects you as a professional.
It’s an extension of your brand, and it should reflect who you are and what you do. When people visit your site, they want to know that they are dealing with someone who takes their business seriously. Here are some ways that a good design can help achieve this:
Professionalism: Your site should be clean and clear with easy-to-read text, large fonts, and no clutter. This makes it easy for customers to find what they need quickly, which makes them more likely to do business with you.
Unique brand identity: A well-designed site will help establish your brand identity. It should display clear logos and colors that match those used in other marketing materials such as brochures or social media profiles.
Easy navigation: Customers should be able to easily find what they’re looking for on your site without having to search through endless pages of content or an overwhelming amount of navigation options like drop-down menus or tabs at the top of each page.
A good website design can help you make more money!
- It will help you to convert more visitors into customers.
- It will help you build trust with your customers.
- It will improve your brand image, which in turn builds loyalty and repeat business for the future, which leads to more sales!
Your website is a reflection of your company, so it should be taken seriously.
A good website design is the first impression of your brand and if you want to be taken seriously, then a professional looking website is a must.
Your customers will visit your site before they decide to buy anything from your business. This means that if they don’t like what they see on the first page of results when searching for products or services similar to yours, chances are they’ll move on without even considering buying from you.
A poorly designed or outdated-looking site could mean losing out on revenue opportunities as well as damaging relationships with existing customers who may have had negative experiences using other sites similar in nature (and therefore won’t trust those brands anymore).
We hope that we’ve shown you that a great website design is worth taking seriously. It’s not just about making your company look good or making more money – it’s about how potential customers perceive your brand and whether or not they will buy from you.
When it comes down to it, no matter how much money you spend on advertising or marketing campaigns, nothing says “professional” as a well-designed website does!
Contact SCI Digital, a fast website designing company for all your digital marketing needs!