If you are thinking of creating a website for your local business, it can be a daunting experience. There are many things to consider, but if you follow this guide, you will have a responsive WordPress website up and running in no time.
Assessing the business resources is an important part of your planning phase. You need to understand and identify what the budget for this project is, as well as who will be responsible for it. This includes:
Developer or designer
Time allocated to work on the project
Number of people involved in the project (if you can’t do everything yourself)
To get started, you need to know your competitors well. This is especially true if they’re in the same industry as you are.
Know their strengths and weaknesses.
Understand your target audience and how they might differ from the competitors’ audience.
Look at how your competitors are doing things well (and what they’re doing not so well). You should also look at their websites specifically — you’ll learn a lot about them by studying them this way!
Why you need a business plan
Keywords and content marketing
Finding your target audience
You’ll need to select a hosting provider. Here are some things you should consider:
Reliability. If your site goes down, you won’t be able to serve customers and earn revenue. You want a host that has good uptime guarantees and fast response times for support tickets.
Flexibility. Some hosts force you into one-size-fits-all plans, while others allow you to scale up or down as needed (even on the fly).
Look for flexibility in both servers and DNS management capabilities so that it’s easy for you to make changes when needed without having to contact customer service every time something goes wrong with your WordPress installation — and let’s face it: something will go wrong at some point!
Choosing a theme is the first step in planning your website. You should choose a WordPress theme based on the needs of your business and how you will use it:
Choose a theme that is easy to use and customize. If you are not comfortable with HTML and CSS, then you should choose a flexible theme that has plenty of useful features right out of the box. You can always add more customizations later if needed.
Choose a responsive design. if you want mobile visitors to have access to your content regardless of device type or screen size (and they will). Responsive design also makes it possible for users who share the page on social media with their friends to do so without having to resize their posts before sharing them; this saves time during social sharing activities like blogging or sending links via email or messenger applications like WhatsApp Messenger, Messenger Lite, Telegram Messenger App, etc.
As a local business, you need to have the following plugins installed on your WordPress website:
One of the top SEO plugins – (WordPress SEO)
One of the top security plugins – (Wordfence)
One of the top analytics plugins – (Analytics for WordPress)
Make sure that your design fits small devices like smartphones and tablets (this is called a mobile layout) and another that fits larger screens like laptops or desktop computers (this is called the desktop layout).
The first step in making your website responsive is to create a fluid grid system. The fluid grid allows you to place content in columns of any width on the page so it looks great on all screen sizes.
If you’re about to launch a new website, it’s important to understand how search engines work — and how to make sure your site comes up when people search for it.
Websites are indexed by search engines like Google, Bing, and Yahoo! so that users can find them easily. And as the number of sites on the web continues to grow every day, it becomes increasingly important for businesses and individuals alike to rank high in search results.
Search engine optimization (SEO) is the process of improving your site’s rankings in search engine results through techniques such as link-building and keyword research. It is an essential marketing strategy for any business with an online presence.
Content research is the most important step in the process because it helps you to understand your audience. It will help you to identify keywords related to your business or website and how people are searching for those terms.
You’ll want to do content research on:
Your industry. This includes researching competitors and analyzing their content so that you can learn what works and what doesn’t when writing posts that focus on topics related to your industry.
The keyword phrases relevant to your target market, e.g., “web design services”, “HVAC companies”, “real estate agents”, or “local plumbers near me” (target markets differ from industry).
The language patterns used by search engines with respect to those keywords (e.g., if someone searches for “web design services” then Google might use words such as “local web designers” in its search results).
So, there you have it. You should now be equipped with all the information necessary to plan a responsive WordPress website for your local business. It’s important to remember that there is no right or wrong way of doing so, but by following the steps above, you are guaranteed to end up with a website that will help drive sales and grow your business.
Grow with us! Let’s speak with an expert at SCI Digital today!